Blair Hardman’s List of

ADVERTISING CLICHES

. . . and what they really mean

This cliche . . . means
THE BEST KEPT SECRET IN TOWN business is lousy.
   
.....AND MUCH, MUCH MORE there must be some other interesting things to say but we can’t think of them.
   
EXTRAVAGANZA! there’ll be balloons!
   
THE BIGGEST LITTLE STORE IN TOWN it’s extremely small.
   
SAVINGS OF UP TO 70% the big left-handed green paisley one is 70% off.
   
GRAND OPENING CELEBRATION!! there’ll be balloons!!
   
FRIENDLY, COURTEOUS SERVICE they’ll talk to you.
   
DOLLAR UNDER INVOICE dealer invoice is not actual dealer anything.
   
PRICE-BUSTER SALE-ABRATION!!! there’ll be balloons!!!
   
BUY NOW AND SAVE go figure.
   
LOOKING FOR THAT PERFECT GIFT IDEA? it’s December 24.
   
LIMITED TO STOCK ON HAND there’s one left.
   
PREFERRED CUSTOMER SALE you must be from Planet Earth.
   
ON THE QUIET SIDE OF TOWN they’re behind a burned out gas-station.
   
MENTION THIS AD AND GET . . . . is anybody out there?
   
REGISTER TO WIN welcome to our mailing list.
   
DON’T MISS OUR ONCE-IN-A-LIFETIME, EVERYTHING MUST GO, SALE-A-RAMA!!! there’ll be balloons and hot dogs!!!
   
How to tell a BLAIR HARDMAN PRODUCTION if it uses these cliches, it’s not.

| Resume | Advertising Clichés | Studio Specs |
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Recording Studio/Blair Hardman Productions |